Dealer Principal

Are you a decisive, people‑centric leader who thrives in a dynamic commercial environment? Do you want to run a branch like your own business—backed by the support and strength of one of New Zealand’s most respected ag machinery groups?

Power Farming Northland is looking for an exceptional Dealer Principal to lead our team, grow market share, and deliver an outstanding customer experience across sales, service, and parts. Your impact will be immediate, visible, and deeply valued.

Your Opportunity
As our Dealer Principal, your mission is to lead a thriving dealership that delivers excellence every day—commercially, operationally, and culturally. You’ll be responsible for driving branch performance, ensuring operational discipline, developing your team, and strengthening our presence in the Northland region.

This role is perfect for someone who wants to own outcomes, build a strong team, and champion a customer‑first culture.

What You’ll Lead & Deliver

• Lead a High- Performing Team: Drive a motivated, aligned team across sales, service, parts, and admin. Set clear expectations, coach your people, and foster a culture of collaboration and accountability
• Deliver Strong Commercial Results Hit sales, growth, and profitability targets while keeping overheads tight. Ensure financial accuracy, smart decision‑making, and efficient inventory management
• Build Exceptional Customer Experiences Strengthen customer loyalty through fast, consistent service and strong relationships across farming, horticulture, and contracting sectors.
• Keep the branch safe, compliant & running smoothly Lead a safety‑first culture, ensure compliance with all H&S and legal obligations, and proactively manage branch risks.
• Develop your people & Culture Recruit, onboard, and grow a capable team where people feel valued, supported, and set up to succeed
• Represent Power Farming in the Community Act as a visible, trusted leader in the local market, building relationships with customers, suppliers, and community partners

What You’ll Bring

• Proven success leading multi‑functional teams.
• Strong retail, dealership, or commercial branch leadership experience.
• Financial acumen (budgeting, forecasting, P&L).
• CRM and operating system capability, plus comfort with data‑driven decision making.
• Sales cycle understanding and commercial judgement.
• Bonus: agricultural machinery knowledge or aftermarket/service background
• Customer‑first mindset and a passion for long‑term relationships.
• Commercially savvy with a balanced approach to revenue, cost, quality, and risk.
• Hands‑on leadership style—present, calm under pressure, and decisive.
• A culture‑builder who believes people drive performance

What’s in It for You

• Competitive package + vehicle + bonus structure
• Long service leave, buying privileges, and EAP support.
• Lead a respected dealership with genuine opportunity to make your mark
• Shape a motivated team and build a high‑performance branch culture
• Represent premium global brands trusted across New Zealand’s rural sector
•  Be part of a proud, family‑owned New Zealand business where decisions are made locally, people come first, and values actually matter
• Access strong national support, systems, and resources — with the agility of a privately owned organisation
  

Ready to lead?
If you’re energised by growth, people leadership, and the opportunity to make a visible commercial impact, we’d love to hear from you.

Apply now or reach out confidentially to discuss whether this role could be the next step in your leadership career.